I don't see many people cross shopping Tesla and Kia, unless Tesla makes an extremely barebones Model 3 that is more economy car-like than the vehicles they've

I don't see many people cross shopping Tesla and Kia, unless Tesla makes an extremely barebones Model 3 that is more economy car-like than the vehicles they've previously made. The Model S may not have the interior of an S Class, but Tesla is seen as a tech company, innovator and market leader, and that's a huge part of their allure. Tesla has cachet that Kia will never have, no matter what they do to ditch their bargain bin past. The Stinger and K900 are great cars, but they haven't attracted people who would have otherwise bought a 540i or A7, they're getting people from downstream to stretch their budgets upwards. I'm all for more electric cars, but I don't see Kia taking on Tesla. I think when "premium" brands like Volvo, Infiniti and Acura start offering them it'll really hit Tesla where it hurts. Both Volvo and Infiniti have teased an electric CUV, but that's still years away. Volvo claimed it'll be ready in 2019 in press releases, but nothing on their website indicates that it's ready for purchase.