Find the biggest communities dedicated to the niche your software services. Big Boards is a good starting place. http://www.big-boards.com/ http://www.big-boar

Find the biggest communities dedicated to the niche your software services. Big Boards is a good starting place. http://www.big-boards.com/ http://www.big-boards.com/ Then jump into the forums and start posting responses. You don't want to come off spammy, but definitely try to slip in references to your site whenever applicable.