If you've never read Andrew Grover's "Only The Paranoid Survive" I highly recommend it. It really appears that Apple has reached an inflection point where they

If you've never read Andrew Grover's "Only The Paranoid Survive" I highly recommend it. It really appears that Apple has reached an inflection point where they need to fix the core product design lifecycle. I think it's very possible that the C-level execs and the board of directors don't realize the pressing issues from the outside. Sure, the typical software engineer isn't their target demographic. But I would argue that tech-oriented users should be the bellwether for key issues related to performance and usability since as a demographic they tend to do things that will identify the flaws of your product.