In a situation that calls for persuasion you can be sure that nothing is exactly as its name implies. If a cheap words will convince you of a high value situati

In a situation that calls for persuasion you can be sure that nothing is exactly as its name implies. If a cheap words will convince you of a high value situation, they will always be used instead of nuanced words. Words are like currency and they are debased according to the ease of their production and the urgency of the persuader. Politicians and governments aren't alone in this, business does it too. That's why we jump right from a pc to "web scale". That's why the bigger the company, the more meaningless the titles. They are trying to persuade everyone they are important. It makes for a handy rule. You can be pretty sure a "peace process" has little to do with peace, CEOs don't execute and Directors don't direct. Unfortunately it also makes it hard to think. When we have the "War on X", where X is the flavor of the month, we forget what "war" means. Lack of nuance leads to false dichotomies that prevent you from forming a nuanced opinion. A lack of transparency makes a discussion about costs, risks and tradeoffs very difficult.