Yup, very true for small businesses. I get almost 100% of my clients through client referrals (I own a test prep company). While I am not rich, my businesses i

Yup, very true for small businesses. I get almost 100% of my clients through client referrals (I own a test prep company). While I am not rich, my businesses is growing really well and I feel confident that we will reach my goals for the company in the next year or two. And all of this without almost any presence digitally. We have a website that is actually more extensive than most tutoring/test prep companies our size (I did some freelance Wordpress stuff), we get almost no business from it. I tried doing some Facebook ads a while ago, but it just seemed like more work than it was worth. It's better for me to focus on making sure my students get their scores than to drum up business from spending money on Facebook or whatever other social media. I feel like getting business through Facebook or Google or Instagram would just take way too much effort, time, energy and money for me. I would rather keep improving my test prep courses than do that. And if you get students the scores they need, not only will it change their lives, they will give your name and number out to everyone they know.