“I’ve seen so many systems where you build a thing and then you try to explain it afterwards.[...] If you can close that feedback loop and include the documenta

“I’ve seen so many systems where you build a thing and then you try to explain it afterwards.[...] If you can close that feedback loop and include the documentation, include the explaining-it-to-people part into the design process, you get something that’s so much better.” I’ve really found this to be the case with every app I’ve made. I used to make the app, then start working on marketing, and then realize in trying to frame the app for its target audience that there were a bunch of things I’d want to change in the app. By constantly working on the marketing aspect, you’re able to get those things in early. Launching the initial prototype to a group of trusted testers and then iterating constantly is a really effective way of doing this, at least in my experience.