Yeah, exactly. And automotive itself is kind of just the tip of the iceberg (although admittedly huge by volume). My current company is working with heavy mach

Yeah, exactly. And automotive itself is kind of just the tip of the iceberg (although admittedly huge by volume). My current company is working with heavy machinery manufacturers, and the industry is years behind consumer automotive. There's a similar kind of explosion in the amount of small intelligent modules waiting to happen.