"But while Apple's location data processing is anonymous, two hard-to-find settings— "Location History" and "Web and App Activity" — allow Google to keep track

"But while Apple's location data processing is anonymous, two hard-to-find settings— "Location History" and "Web and App Activity" — allow Google to keep track of everything their users search, and everywhere they go. It affects all Android users, and iPhone or iPad users with apps like Google Maps installed on their device." iOS keeps as much location data local to the device as possible, and anonymizes the rest. In many cases there's nothing for them to give up. Also, you could even use Google apps and just disable background location for those. Because unlike Android, iOS actually respects that choice.