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Wow, so AdWords has actually worked for a subscription site. Is this how you got your first customer, or how you expanded the business after the initial few cu
by bkovitz 18y ago
Wow, so AdWords has actually worked for a subscription site. Is this how you got your first customer, or how you expanded the business after the initial few customers?
I'm looking for how to get that evolutionary-feedback process started.
- johns 18y agoWe started with AdWords and it worked pretty well. Start researching what ads show up when you search for things that you think might lead to your site to get a sense of what ads you'll be running up against. We made a big mistake when we launched to not have a free version that a lot of our competitors offer. Our ads would get clicked on, but they'd bounce almost immediately. Once we added the free version, our ad clicks went up substantially, and this time they actually created a free account and the increased volume and retention has led to more sales.
- jakewolf 18y agoLaunch site, no inbound links, nothing indexed in google, buy ads, get subscribers. Now, 6 months later, pages are getting indexed and starting to rank higher for keywords that actually convert. About about 40% of signups now come from adwords the rest organic. Putting videos on youtube proved to be a quick and dirty way to get visibility in search results while the site was nowhere near the top 500 in search results. Only problem is it's a small, niche market and it's hard to get much quality traffic. Still, an extra 2-3K a month is always nice to have around.
- kirubakaran 18y ago> an extra 2-3K a month This is what I am trying to do. Please share any other tips that you have please.