Price differentiation. Canon sells video cameras that shoot raw, they're 10x the price of a DSLR. (see the canon eos c700 ff, $33,000). They can charge this mu

Price differentiation. Canon sells video cameras that shoot raw, they're 10x the price of a DSLR. (see the canon eos c700 ff, $33,000). They can charge this much, because they're competing with high end cinema cameras that are used to shoot blockbluster films, such as the Arri Alexa LF ($100,000) or Red Monstro 8k VV ($79,500). Some video camera manufacturers have started offering raw at lower price points. The Blackmagic Camera Pocket Cinema 4k shoots 4k raw 60fps for only $1,300. Sensor size micro 4/3s, which is a lot smaller than a full frame sensor that the 5dmk3 has.