I always thought that the primary quality measured by this popular interviewing style is "being-like-your-interviewer" which leads naturally to the avalanche ef

I always thought that the primary quality measured by this popular interviewing style is "being-like-your-interviewer" which leads naturally to the avalanche effect due to which the practice becomes even more popular within the company and simply common sense after a while. The interesting part, to me, is how exactly similar the methodologies should be for companies different by size and domain. Even if you assume that some flavour of technical interview worked for Microfaceboogle, it might as well kill a copycat company (or may be completely irrelevant to its success or failure).