Most store brand suppliers a.k.a. private label co-packers (Cott,Ralcorp,etc.) also have their own (lesser-known) brands that they distribute to ultra-price-sen

Most store brand suppliers a.k.a. private label co-packers (Cott,Ralcorp,etc.) also have their own (lesser-known) brands that they distribute to ultra-price-sensitive retail channels that don't want to incur the overhead of developing their own brand packaging or don't have the resources. These are called white-label products, though most of the time they don't actually have white-labels. This terminology actually carries over into the software world, as well, where companies will brand their generic software for your business to resell. Source: Former subscriber to the trade magazine PLBuyer.