4 ms·
> When I was young, there were still "true" generic items in grocery stores. Not store brands, but white packaging with a simple food label. I remember seeing
by 0xcde4c3db 8y ago
> When I was young, there were still "true" generic items in grocery stores. Not store brands, but white packaging with a simple food label.
I remember seeing this style of packaging in the '90s, but as far as I saw it was really more like stealth branding because it was all from the same company (Valu Time). This company allegedly operated like a store brand supplier behind the scenes despite the store's name not appearing on the packaging.
- barbecue_sauce 8y agoMost store brand suppliers a.k.a. private label co-packers (Cott,Ralcorp,etc.) also have their own (lesser-known) brands that they distribute to ultra-price-sensitive retail channels that don't want to incur the overhead of developing their own brand packaging or don't have the resources. These are called white-label products, though most of the time they don't actually have white-labels. This terminology actually carries over into the software world, as well, where companies will brand their generic software for your business to resell. Source: Former subscriber to the trade magazine PLBuyer.