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An addendum that in South India, there's a brand called Bovonto (from Kalimark a very old desi brand) and it has really thrived despite the presence of Coke the
by amrrs 8y ago
An addendum that in South India, there's a brand called Bovonto (from Kalimark a very old desi brand) and it has really thrived despite the presence of Coke there. The reason I guess is that it's simply making available to appeal and making it appealing like these corporate brands. Availability in many different sizes and almost everywhere from a small petty (box) shop to a decent sized Bakery
https://en.wikipedia.org/wiki/Bovonto https://en.wikipedia.org/wiki/Bovonto
- ssivark 8y agoBovonto and "paNeer soda" are two of my favorite drinks one finds in Tamil Nadu and hardly anywhere else! (both are Kali mark products) On a college trip to Rameswaram (southern Tamil Nadu) to watch the 2009 total solar eclipse, I got a whole bunch of friends (~20 people) to try out Bovonto, and boy, were they hooked! It's a pity that we couldn't find any once we left the region.
- amrrs 8y agoI didn't know that Bovonto existed even then. I knew about their Paneer Soda (which they've rebranded now). Anyways, Bovonto would make a great case-study for Entrepreneurs and MBAs how to grow an in-house brand and compete with Global brands.
- majewsky 8y ago> paNeer soda Cheese soda? U+1F928