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I feel the same way about the amount of energy used to serve advertisements & send marketing emails.
by r1b 8y ago
I feel the same way about the amount of energy used to serve advertisements & send marketing emails.
- rspeer 8y agoThat's not very much.
- rplnt 8y agoMaybe they meant human energy (and potential).
- handzbagz 8y agoThat's literally all Facebook and Google do.
- IanCal 8y agoIt absolutely and obviously is not. They do significantly more than this, even if you wanted to (incorrectly) classify all of their products like this, they actually do more than that to entice people in.
- IanCal 8y agoIt seems remarkable to me that anyone can honestly hold the opinion that Google do not do anything other than serve adverts or send marketing emails. They have a search engine. Does that really need actually pointing out?
- pandapower2 8y agoServing advertisements is certainly very bandwidth and energy intensive at least when talking about news/media sites. The majority of the data that is getting pushed around during a page load is ad delivery or tracking code to inform the ad delivery. That is a lot of servers, load balancers etc etc working hard pushing around ad code. The actual text of a news article is a tiny part of the whole workload. Once the site is being loaded by your browser (ie you have downloaded all the JS and your machine has parsed a few MB of ad/tracking code), depending on the site's ad provider(s) there is potentially a real time auction going on for every ad slot on every page load. Multiple ad networks hold automated auctions within themselves which are rolled up into an auction between the winner of each of those auctions. There are literally banks of big beefy servers scattered around the world bidding on ad slots 24/7. A breath-taking amount of energy and bandwidth get used up to display an annoying 'sweater for dogs' ad next to a news article.