You are right and in case of drugs that indeed may be the only way, as they did with cigarettes which can only be sold in a plain dirt-colored pack with a stand

You are right and in case of drugs that indeed may be the only way, as they did with cigarettes which can only be sold in a plain dirt-colored pack with a standardized typesetting. It may not work very well with news though: you cannot ban witness interviews, live reporting and other stuff which may get very colorful and emotional.