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A good example of how the result will look like is any US drug commercial: thirty seconds of smiling people holding a box of "Shititol" pills, then five minutes
by AlexTWithBeard 8y ago
A good example of how the result will look like is any US drug commercial: thirty seconds of smiling people holding a box of "Shititol" pills, then five minutes of a boring voice reading over a list of possible complications in legally precise, but humanly incomprehensible language.
The truth is all here. Will it help though?
- RileyJames 8y agoDirect to consumer pharma advertising is a US phenomenon (and New Zealand apparently). So it seems like you’d be able to study the effects state by state against similar states in other countries to find out.
- coldtea 8y agoI'd forbid the fictional part of drug commercials No smiling people, no BS 3D animations "inside the body", no BS claims. Want to advertise a drug? Just post a "boring voice" style of what you drug does, what its name is, what the possible complications are, etc.
- AlexTWithBeard 8y agoYou are right and in case of drugs that indeed may be the only way, as they did with cigarettes which can only be sold in a plain dirt-colored pack with a standardized typesetting. It may not work very well with news though: you cannot ban witness interviews, live reporting and other stuff which may get very colorful and emotional.