Some grocery chains even have two tiers of store brand. For example, the Loblaws/Zehrs stores in Ontario have yellow "No Name" packaging for the basic level, an

Some grocery chains even have two tiers of store brand. For example, the Loblaws/Zehrs stores in Ontario have yellow "No Name" packaging for the basic level, and "President's Choice" for the premium. Some products are only available in one tier or the other, but for a lot you do have both.