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New Coke was a wildly successful strategy by Roberto Goizueta to 1) Reignite the public's love of Coca-Cola (taking it off the shelves for three months), while
by triangleman 8y ago
New Coke was a wildly successful strategy by Roberto Goizueta to 1) Reignite the public's love of Coca-Cola (taking it off the shelves for three months), while at the same time 2) Reformulating "Classic" Coca-Cola to use HFCS which tastes slightly different from the sugared version. It was such a ballsy and creative move, I can hardly believe it really happened.
Betamax was technically superior to VHS, and was at the center of a Supreme Court case that ruled home recording to be fair use. It lost out to VHS in the marketplace for various reasons, so it's a good case study of a business failure for sure, but not because the product was bad or ill-conceived.
- curuinor 8y agoI have an attestation from the Goizueta family that they aren't that smart and they aren't that stupid (as the COO put it)
- nkoren 8y agoI find business failures of technically superior products to be absolutely fascinating and well worth studying. The Amiga and BeOS are two of my all-time favourite failures.
- benj111 8y ago"Betamax was technically superior to VHS" Surely that's the point of this museum. These aren't rubbish products, but they failed, and they failed for a reason, and we can learn something from that.