Branding and perceived high quality due to high price works ridiculously well too. My wife will always want to buy the higher price item because “it’s probably

Branding and perceived high quality due to high price works ridiculously well too. My wife will always want to buy the higher price item because “it’s probably better”. I’ve looked at pricing and anchoring extensively and know better but at this point I gave up trying to convince her. Now marketers take our money and I won’t blink an eye, just cry inside.