Ads work for a variety of reasons and those who claim they don't work on them are probably wrong (imo). Aside from direct action (click and buy my product) the

Ads work for a variety of reasons and those who claim they don't work on them are probably wrong (imo). Aside from direct action (click and buy my product) there's also a branding goal. Assuming you don't block ads, you do see these ads all the time. There's a certain familiarity with products or brand names that you will develop and that will likely influence you later, if you are ever in the market for that product.