Exactly. Realistically, most large-scale businesses will amorally fill whatever set of incentives exist around them, and the most effective way to keep them fro

Exactly. Realistically, most large-scale businesses will amorally fill whatever set of incentives exist around them, and the most effective way to keep them from being destructive is to regulate. However, businesses are made of people, and those people still have a moral obligation to society, even if most of the ones at the top ignore it. Actions beyond moral shaming need to be taken, but one doesn't preclude the other.