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> I asked a design buddy to sexify it Here's your problem. Instead of doing proper A/B testing, you asked some clueless designer to "sexify it". Instead of thi
by rorrr 16y ago
> I asked a design buddy to sexify it
Here's your problem. Instead of doing proper A/B testing, you asked some clueless designer to "sexify it". Instead of thinking, he/she made it look like a typical spam email.
Also, most modern email clients block images by default. So your email probably looks like crap to most recipients.
- GiraffeNecktie 16y agoThe whole blog reeks of a thoroughly muddled understanding of how people buy stuff on the web (or anywhere else). I'm not going to send you money because you're 'sexy'. I can just type "thong" into Google and look at sexy all day long for free. However I MIGHT send you money if I thought you could improve my life in some way. And if you convinced me that you could make ME sexy, I'd probably send you a lot of money. Whether or not you or your ads are sexy is of no interest.
- thecombjelly 16y ago> Instead of doing proper A/B testing I disagree. It is not easy, if not impossible, to go from ugly to beautiful, with A/B tests. A/B tests can make judgments on things, but they aren't going to make it much more beautiful. Making it more beautiful, and doing A/B tests, seems like the best approach.
- rorrr 16y agoWho gives a fuck if your email is beautiful? The goal is to make money, not to be pretty.
- thecombjelly 16y agoBut many times, making something look better gives people a better understanding and more confidence, therefore you get more money.
- rorrr 16y agoAnd many times it makes it less readable. Beautiful and efficient are orthogonal terms. They are pretty much independent.
- BenSS 16y agoYou still need to decide what's important though. A pretty page doesn't always perform better, and can appearance changes after the fact negate any A|B testing you just did. You can't dissociate A|B test from appearance.