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You missed the point. It's not about building a product but getting to MVP. "Customer Development", listening to your potential customers/users, making sthg peo
by harscoat 16y ago
You missed the point. It's not about building a product but getting to MVP. "Customer Development", listening to your potential customers/users, making sthg people want, nailing it takes time. The 10kh rule (or here I guess 1k rule) is a necessary condition, not a sufficient one.
- yatsyk 16y agoSo the rule now is "you need at least 1khours to make customer development"? is it impossible to perform "customer development" in less then 1khours? I've not finished reading Steve's book but I don't remember anything about this limit.
- harscoat 16y agoNo you are correct neither did I see Steve Blank saying there is one. For the 10kh rule to achieve sthg outstanding (write a masterpiece, be a prodigious musician etc.) it seems like it is pretty accurate. For business as always there is no rules ;) but to keep in mind that if you work 50h per week for 5months doing customer development, I would not be surprised that we are not far off. See the example of AirBnB: they said 1000 days in their StartupSchool talk that's way more and they seem pretty bright to me. Edit the link to Airbnb 1000 days Customer development odyssey ;) http://www.justin.tv/startupschool/b/272180383 http://www.justin.tv/startupschool/b/272180383