The point is to focus on the fact that it will take time (and thus, effort) to give your project a chance. In other words, don't set unrealistic goals - e.g. "I

The point is to focus on the fact that it will take time (and thus, effort) to give your project a chance. In other words, don't set unrealistic goals - e.g. "I'm going to build, launch and get my first 1,000 customer in two weeks" - because you're more likely to abandon the project instead of grinding it out as you should.