well maybe the reason it's growing in popularity is the fact that generally accepted medical and regulatory advice has been idiotic, focused on reducing fats an

well maybe the reason it's growing in popularity is the fact that generally accepted medical and regulatory advice has been idiotic, focused on reducing fats and replacing them with sugars and carbs which resulted in obesity and diabetic epidemic? that fad lasted for 50 years, taking that into account it's probably too early to call keto a fad - i barely meet people who even know about it, let alone practice rigorously for any prolonged amount of time.