Google weren't supposed to make it generally available. From their application[0]: > .dev will operate as a closed gTLD. It will provide Google with the oppor

Google weren't supposed to make it generally available. From their application[0]: > .dev will operate as a closed gTLD. It will provide Google with the opportunity to differentiate and innovate upon its Google products and services through its use of the gTLD. This will promote competition in the gTLD space by inciting competitors to respond with improved gTLD operations, greater range and higher quality products and services, and⁄or the creation of their own respective gTLDs, to the benefit of all Internet users. Launching the proposed gTLD will also generate increased competition in the online marketplace by adding incremental availability to the second-level domain pool. [0]: https://gtldresult.icann.org/applicationstatus/applicationdetails/1339 https://gtldresult.icann.org/applicationstatus/applicationde...