Call them webs. Seriously. "Create your web." It has just enough confusion power to get people talking about your site, like "tweets" did for Twitter. Network

Call them webs. Seriously. "Create your web." It has just enough confusion power to get people talking about your site, like "tweets" did for Twitter. Network is too technical sounding. Everyone uses "the web" so they're familiar with the term in a positive way. Enabling users to say things like "You should join my web" could be powerful.