Fair point about their dominance of the mp3 player market, but I think the mobile phone market is a lot closer to PCs. More people have computers or expect to o

Fair point about their dominance of the mp3 player market, but I think the mobile phone market is a lot closer to PCs. More people have computers or expect to own one than have mp3 players. Pretty much everyone is going to get a mobile phone. Possibly we'll even see android phones start to compete with Apple as mp3 players. I should perhaps have made it clearer I don't think Apple particularly care about the mass market or consider their position as losing. Why not be happy with what is viewed as a premium product by part of the market, charge extra and make additional revenue as a result?