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Apple will become the Apple of the phone market much as it was the Apple of personal computer market. I understand the sentiment here, but I don't think it's t
by lukestevens 16y ago
Apple will become the Apple of the phone market much as it was the Apple of personal computer market.
I understand the sentiment here, but I don't think it's true. There was a recent quote from El Jobso (can't find off hand, sorry) saying that Apple actually sat on the top end of the market with the Mac (in his absence), got greedy, failed to innovate, and suffered.
Instead, look at what they did with the iPod. They didn't just remain as a high-end mp3 player, they developed products which covered nearly the spectrum of the marketplace, while still remaining the high-end brand.
I think past will be prologue, but it should be the iPod, not the Mac, that will be the best example. That said, when you're taking 50% of the profit in the market with just a 4% share, there's not a lot of reason to be particularly unhappy with your current position!
- robinwarren 16y agoFair point about their dominance of the mp3 player market, but I think the mobile phone market is a lot closer to PCs. More people have computers or expect to own one than have mp3 players. Pretty much everyone is going to get a mobile phone. Possibly we'll even see android phones start to compete with Apple as mp3 players. I should perhaps have made it clearer I don't think Apple particularly care about the mass market or consider their position as losing. Why not be happy with what is viewed as a premium product by part of the market, charge extra and make additional revenue as a result?
- mortenjorck 16y agoWhat, honestly, is the value of market share in a case like this?