Say we've built the system of economic incentives for privacy(opt-in). And managed to convince 10% of users and 50% of site owners to convert. Extremely hard.

Say we've built the system of economic incentives for privacy(opt-in). And managed to convince 10% of users and 50% of site owners to convert. Extremely hard. What do users get in the end ? half of the web is still tracking them. And many of the big guys still track them. Not enough if you ask me. That's what makes it so difficult. So let's solve that: let's build a search engine that let me filter sites according to privacy, Ah and be perceived as good as google - because in today's world, in many jobs, you cannot give up on an information advantage. That's kind of an impossible mission.