4 ms·
> Conspiracy theory: what if they intentionally throw random garbage in there so you don't get paranoid? That's not a paranoid conspiracy theory (and certainly
by ardy42 8y ago
> Conspiracy theory: what if they intentionally throw random garbage in there so you don't get paranoid?
That's not a paranoid conspiracy theory (and certainly not something that should be down-voted to oblivion). It's well documented that Target did that exact same thing to throw off its customers, so they wouldn't be weirded-out by its pregnancy-prediction algorithm.
https://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/ https://www.forbes.com/sites/kashmirhill/2012/02/16/how-targ...:
> “Then we started mixing in all these ads for things we knew pregnant women would never buy, so the baby ads looked random. We’d put an ad for a lawn mower next to diapers. We’d put a coupon for wineglasses next to infant clothes. That way, it looked like all the products were chosen by chance.
> “And we found out that as long as a pregnant woman thinks she hasn’t been spied on, she’ll use the coupons. She just assumes that everyone else on her block got the same mailer for diapers and cribs. As long as we don’t spook her, it works.”
- mattkrause 8y agoPredicting a pregnancy sounds so creepy and personal, but it actually seems like it should be one of the easiest life events for a retailer to predict. The story plays up changes in consumption (scented->unscented lotion) but there are also whole categories of products that are used only by pregnant women (e.g., maternity clothes, pre/perinatal vitamins). Another huge swath of the store is devoted to infants (clothes, diapers, toys, formula). There are also really strong demographic priors (women only, 18-40 or so, though you could fine-tune that age bracket much more precisely with socioeconomic status (credit score?) or zip code.