This is a narrow and reductionist view that misses the scope and scale of the issue to make it personal when this is not personal. Nobody is interested in the

This is a narrow and reductionist view that misses the scope and scale of the issue to make it personal when this is not personal. Nobody is interested in the random individual so looking at this the purely personal level is pointless. It's the ability to do this enmasse, 'collect' and 'collate', analyze and drill down to 'people of interest' and the power it gives the data holders that makes it toxic and ominous.