4 ms·
It is funny you should use Porsche and VW as analogs, because Porsche is the majority shareholder in VW.
by joubert 16y ago
It is funny you should use Porsche and VW as analogs, because Porsche is the majority shareholder in VW.
- arethuza 16y agoI'd actually forgotten about that - but I still think the point about markets, and indeed brands, applies. From the perspective of a consumer the fact the the Porsche holding company owns a sizable chunk of VW probably doesn't register.
- zoomzoom 16y agoThat was true until this summer, when their leveraged position collapsed and Porsche was bought by VW, actually.
- joubert 16y agoI stand corrected. Interesting recent article about the dynamic (past and future) between the two: http://www.nytimes.com/2010/08/29/business/29porsche.html?pagewanted=1&_r=1 http://www.nytimes.com/2010/08/29/business/29porsche.html?pa...