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I agree. This reminds me of the book Why we Buy, about the buying habits of retail shoppers. When shoppers walk into a store, there needs to be a threshold wher
by nhebb 16y ago
I agree. This reminds me of the book Why we Buy, about the buying habits of retail shoppers. When shoppers walk into a store, there needs to be a threshold where they can acquaint themselves with the surroundings. Anything that is too close to the entrance gets ignored by most shoppers as they walk in. Sites with sign-ups on the front page feel that way to me. I haven't had a chance to see what the product or service even is yet, and they're already pushing me to register. I like a little front matter before making a decision.
- paraschopra 16y agoInteresting analogy. And this is what veteran internet marketers keep doing with the never ending sales page (for parrot training kind of ebooks). Have you noticed how they have call to action at the end of the page and never at the top?
- swombat 16y agoActually, they repeat the call to action many times throughout the page, in the long sales letter format.
- paraschopra 16y agoYes, but it is never at the top (before making a case for call to action).