> When individuals are paying for drugs, drug companies can only charge what individuals can afford. Insurance companies are consumers’ only venue for price ne

> When individuals are paying for drugs, drug companies can only charge what individuals can afford. Insurance companies are consumers’ only venue for price negotiation. Sick people in urgent need of a drug will likely not shop around, they will pay the asking price, sign up for any financing plan offered if the sticker price seems too high, or just charge it to the credit card.