While I sort of subscribe to the content of the article, I don't think the (click-baity) title has any wisdom in it. Yes, software engineers would do wonders w

While I sort of subscribe to the content of the article, I don't think the (click-baity) title has any wisdom in it. Yes, software engineers would do wonders with more creative freedom. But not in a "move over" way. There is great value in spending inordinate amounts of time pondering about feelings created in a user's mind. Being good at that skill requires lots of experience, and a keen sense of perception. And that requires absolutely zero programming knowledge. But sometimes creative people are far removed from what the technology allows. Stereotypically, while they would chant the virtues of blockchain or AI, they would fail to understand the nature and practicalities of it. There is often a lot of virtue signalling. Exploring new products, new experiences is a painstaking process that is only achieved through trial and error. It is a lot of work. What I want to say is that both worlds could largely benefit from each other. Pair designing, if you will. Show me a minimal tech demo, and I'll explore the feelings and thoughts that it can create. Show me the stories and thoughts, and I'll try to get the silicon to replay them. In a tight design iteration loops with lots of understanding the other's view, in a sort of complementary, symbiotic relationship.