This reminds me of "Sign Up Forms Must Die" article by Luke Wroblewski (http://www.alistapart.com/articles/signupforms/ http://www.alistapart.com/articles/signu

This reminds me of "Sign Up Forms Must Die" article by Luke Wroblewski (http://www.alistapart.com/articles/signupforms/ http://www.alistapart.com/articles/signupforms/ with some additional resources here: http://www.lukew.com/ff/entry.asp?1219 http://www.lukew.com/ff/entry.asp?1219)