4 ms·
The same would be true for everyone else.
by AznHisoka 8y ago
The same would be true for everyone else.
- cm2012 8y agoYeah, but FB has irreplaceable targeting in the short term. Want to provide software to teachers or plumbers at scale? FB is really the only place online you can do this.
- shereadsthenews 8y agoThat seems like quite a claim. I'm sure I can reach plumbers via trade magazines, trade schools, trade shows, displays in plumbing supply shops, etc. In fact all of those sound at least as effective as targeting them on Facebook.
- phishfi 8y agoI think you're heavily discounting the amount if actual labor involved in finding and getting into those magazines, schools, shows, and shops...
- shereadsthenews 8y agoWell, if you have no connections in the world of plumbing, why did you start writing software for plumbers?
- yellow_postit 8y agoAlso missing on the multitude of testing that digital makes easier. I make no claim about true lift, but FB has built in AB testing tools for advertisers plus relationships with a multitude of 3P measurement providers.
- cm2012 8y agoSource: I've managed tens of millions in ad spend in many mediums.