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It would be much harder to promote new products and businesses through ads.
by cm2012 8y ago
It would be much harder to promote new products and businesses through ads.
- AznHisoka 8y agoThe same would be true for everyone else.
- cm2012 8y agoYeah, but FB has irreplaceable targeting in the short term. Want to provide software to teachers or plumbers at scale? FB is really the only place online you can do this.
- shereadsthenews 8y agoThat seems like quite a claim. I'm sure I can reach plumbers via trade magazines, trade schools, trade shows, displays in plumbing supply shops, etc. In fact all of those sound at least as effective as targeting them on Facebook.
- phishfi 8y agoI think you're heavily discounting the amount if actual labor involved in finding and getting into those magazines, schools, shows, and shops...
- shereadsthenews 8y agoWell, if you have no connections in the world of plumbing, why did you start writing software for plumbers?
- yellow_postit 8y agoAlso missing on the multitude of testing that digital makes easier. I make no claim about true lift, but FB has built in AB testing tools for advertisers plus relationships with a multitude of 3P measurement providers.
- cm2012 8y agoSource: I've managed tens of millions in ad spend in many mediums.
- shereadsthenews 8y agoWould it, or would it just be cheaper and more effective? Internet is still not a majority of advertiser spending, Facebook does not have a majority of Internet advertising, either.
- phishfi 8y agoI think it'd be cheaper and less effective. The benefit for advertisers on Facebook is that the rate of click throughs is significantly higher than the more shotgun-style advertising that was in use before Facebook and Google started managing so many ads across the web.
- ardy42 8y ago> It would be much harder to promote new products and businesses through ads. I've been lead to believe that the economy and all of human civilization would collapse if that happened. /s