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Users who use their own password manager are also amongst the most technical. Optimising login UI so they can login a little quicker, at the cost of confusing t
by underwater 8y ago
Users who use their own password manager are also amongst the most technical. Optimising login UI so they can login a little quicker, at the cost of confusing the average user, is a terrible trade off.
For example Office365 uses a single email input on the login form. For enterprise users clicking "next" triggers an SSO flow that skips any password prompt.
If Office365 adopted the suggestions from the article and added a password field Brad Frost would be able to log in to his personal account from a single button press - a small optimisation for him - but many more users would be confused about the presence of a password input and potentially even be stopped from using the product at all.