i worked with a number of on-demand companies (ridehailing, delivery, home services, etc.) helping them fill their supply-side funnels. as others have pointed o

i worked with a number of on-demand companies (ridehailing, delivery, home services, etc.) helping them fill their supply-side funnels. as others have pointed out, it doesn't take much exposure or expertise to realize that the supply side of a marketplace can be expensive. of course retention also highly influences the cost.