I may be missing the point here... but this seems like a simple feedback system, just with a slightly more complex energy exchange (i.e. the experimenters obser

I may be missing the point here... but this seems like a simple feedback system, just with a slightly more complex energy exchange (i.e. the experimenters observation and action) which hides the fact and allows it to be presented as a "paradox". In actual fact this is just bad reporting, really. The experiment is about showing energy exists in information, which it seems to do successfully.