This is right on. To add some color from my memory as a Lycos employee, it felt that many of the early search engines dropped by the ball in their rush become

This is right on. To add some color from my memory as a Lycos employee, it felt that many of the early search engines dropped by the ball in their rush become "portals". There was this mass delusion that it was important to hold the user's attention as long as possible in order to serve more ads--to own or otherwise control the content that users ultimately ended up at. Web search itself was seen as a commodity. This didn't seem so obviously wrong at the time. The Web was so much smaller.