"I had a network locally that I knew I could sell to" I suspect this is the key to success in most smaller startups. Instead of focusing on getting 0.01% of a

"I had a network locally that I knew I could sell to" I suspect this is the key to success in most smaller startups. Instead of focusing on getting 0.01% of a global market go for 10% of very local/focused market. A prepopulated sales channel goes a long way.