1. Note problems people have, like the Techcrunch post yesterday with Sarah Lacy complaining about OpenTable: http://techcrunch.com/2010/11/16/can-and-should-op

1. Note problems people have, like the Techcrunch post yesterday with Sarah Lacy complaining about OpenTable: http://techcrunch.com/2010/11/16/can-and-should-opentable-be-disrupted/ http://techcrunch.com/2010/11/16/can-and-should-opentable-be... 2. Write a blog post about it 3. See how many people react to my post when it's pushed to Facebook 4. Keep developing the ideas that get a lot of attention (for me that's been reviews/Yelp, and annoyance with paper business cards. The latter is turning into a Japan focused startup)