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What does that even mean? AMP is built on WebComponents, which are an existing web standard. That's no less standard than anything else using custom elements.

gammateam 8y ago
This guy AMPs
gcb0 8y ago
amp is a self serving standard. Nowhere in the standard "higher search ranking on google inc" is mentioned as a must have feature. Yet it is the only feature anyone care about when discussing adoption.
- SquareWheel 8y ago
  If that were true (and I'm not so sure it is), then you'd blame the search team for letting it be a ranking factor. It has nothing to do with web standards.
  - pyrale 8y ago
    Are we blaming the wrong hand ?
  - gcb0 8y ago
    You are not wrong (about what is on the standards). But you are being downvoted because everyone who did implement AMP in the real world, did so for the SEO benefits.
    - SquareWheel 8y ago
      Oh I have votes disabled on social media. I'd rather form my own opinion when reading comments. Regarding AMP, I appraised it from a speed perspective and found it partially effective, but only a bandaid fix. Addressing real site speed issues is the better approach.
emerongi 8y ago
They are caching a chunk of the web and routing traffic from google.com to their cache. Since traffic never leaves google.com, it is now in a way the web itself. This is achieved thanks to AMP.
- SquareWheel 8y ago
  Technically that's AMP Cache, not AMP itself, but I get your point. It's worth noting however that both Cloudflare and Bing also run their own instances of AMP Cache. https://amp.cloudflare.com/ https://amp.cloudflare.com/ https://blogs.bing.com/Webmaster-Blog/September-2018/Introducing-Bing-AMP-viewer-and-Bing-AMP-cache https://blogs.bing.com/Webmaster-Blog/September-2018/Introdu...
- Yizahi 8y ago
  And they are going to hide from the user the fact that they are indeed on AMP page on google server by hiding all prefixes. They already started doing part of this plan btw - https://bugs.chromium.org/p/chromium/issues/detail?id=881410 https://bugs.chromium.org/p/chromium/issues/detail?id=881410

gammateam 8y ago

This guy AMPs

gcb0 8y ago

amp is a self serving standard. Nowhere in the standard "higher search ranking on google inc" is mentioned as a must have feature. Yet it is the only feature anyone care about when discussing adoption.

SquareWheel 8y ago
If that were true (and I'm not so sure it is), then you'd blame the search team for letting it be a ranking factor. It has nothing to do with web standards.
- pyrale 8y ago
  Are we blaming the wrong hand ?
- gcb0 8y ago
  You are not wrong (about what is on the standards). But you are being downvoted because everyone who did implement AMP in the real world, did so for the SEO benefits.
  - SquareWheel 8y ago
    Oh I have votes disabled on social media. I'd rather form my own opinion when reading comments. Regarding AMP, I appraised it from a speed perspective and found it partially effective, but only a bandaid fix. Addressing real site speed issues is the better approach.

emerongi 8y ago

They are caching a chunk of the web and routing traffic from google.com to their cache. Since traffic never leaves google.com, it is now in a way the web itself. This is achieved thanks to AMP.

SquareWheel 8y ago
Technically that's AMP Cache, not AMP itself, but I get your point. It's worth noting however that both Cloudflare and Bing also run their own instances of AMP Cache. https://amp.cloudflare.com/ https://amp.cloudflare.com/ https://blogs.bing.com/Webmaster-Blog/September-2018/Introducing-Bing-AMP-viewer-and-Bing-AMP-cache https://blogs.bing.com/Webmaster-Blog/September-2018/Introdu...
Yizahi 8y ago
And they are going to hide from the user the fact that they are indeed on AMP page on google server by hiding all prefixes. They already started doing part of this plan btw - https://bugs.chromium.org/p/chromium/issues/detail?id=881410 https://bugs.chromium.org/p/chromium/issues/detail?id=881410