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> Will it let people build chips for phones like Apple does with their own GPUs and microarchitecture? Sure, and at less cost, but what then does that give the
by pault 8y ago
> Will it let people build chips for phones like Apple does with their own GPUs and microarchitecture? Sure, and at less cost, but what then does that give the average consumer?
Isn't the biggest benefit of Apple's hardware the user experience enabled by top to bottom ownership of the software and hardware stack? I would imagine being able to replicate that without the enormous upfront design costs would be game changing, but I am not familiar with the unit economics of CPUs.
- ChuckMcM 8y agoIt is certainly a benefit, and it would allow a handset maker to differentiate their offering more easily than they can with just software. That said, actually building custom chips for a phone is a very high risk spend because you are in a cut throat market for "off brand" phones, you don't know the volumes you can achieve, and the upfront costs of the chip are going to be large. Trying to get the calculus right so that you make money will be quite challenging.