Seems to me like they are asking the wrong questions here. In my experience people work hardest when they are coming in every day really excited to work on a p

Seems to me like they are asking the wrong questions here. In my experience people work hardest when they are coming in every day really excited to work on a problem. If nobody is feeling that way towards the product then that in and of itself should be a big red flag. I'd be skeptical you can pull enthusiasm out of thin air with forced culture changes.