> I just don't see the urgency. It feels like a 10-5 culture, interrupted by lunches and coffees. > To really achieve maximum results, we had to push our peopl

> I just don't see the urgency. It feels like a 10-5 culture, interrupted by lunches and coffees. > To really achieve maximum results, we had to push our people hard so they were constantly out of their comfort zone. > Fortunately, my co-founder Ben is a culture-building wizard. > "We need to focus on creating a culture that has "high performance" at its core. > Our mission was to create immediate results and discernible momentum. > But we decided we were weak - in relative terms - at creating energy across the business Are we sure this isn't a parody? It is reminding me of http://paulgraham.com/circling.html http://paulgraham.com/circling.html. Or say an article from the Onion about startup culture.